Hovis Bread TV Commercial
Friday, September 26th, 2008
This video has been making the rounds and for good reason, it’s great. And, there’s lots to be learned even for us still photographers in the ad. Each scene is beautifully set up and choreographed, keeping the focus on the boy and the bread but showing the context, less to show how important the bread is more to give it a backdrop.
Watch it a few times, it’s brilliant.
[via Daring Fireball]
I enjoyed that commercial too.
Any idea what the family is celebrating in the middle of the video? I assume the time period was the 1950s and the occasion was V-E Day but someone online speculated it was a World Cup victory.
Mike, being a “yank” there are scenes in this commercial that are beyond me. It would be great to see it parsed out, scene by scene. Yes, there is no doubt a world cup victory somewhere in there as well as VE day.
Superb video / advert – we saw it one evening last week and both commented what a good job they had done.
Thanks for linking to it Richard!
Such a shame that as the ad progresses to 1966, that people celebrating the English winners of the world cup are all flying the Union Flag, not the George Cross.
David, not sure I understand the reference. Did you find a factual mistake in the ad?
found this info on another site
Filmed in Liverpool, with a cast of over 750 extras many of whom are ordinary Brits cast off the streets, the ad depicts the highs and lows experienced by Britain during Hovis’ existence, including World War I, the Suffragette Movement, the first motor car, World War I & II, the 1953 coronation, the Swinging Sixties, England winning the FIFA World Cup, the 1970s immigration from India, the launch of color television, the 1980s miners strike and the Millennium celebrations. It ends with the poignant message – as good today as it’s always been – reinforcing Hovis strong brand heritage and marking the beginning of a new Hovis era.
Thanks for that Gideon. Amazing, coordinating 750 extras and each of those scenes. What a production.