Shai Agassi’s plan for electric cars
Friday, April 24th, 2009
Shai Agassi is founder and CEO of Better Place, a green-tech venture that aims to bring electric cars with replaceable batteries to the mass market by 2011 will be on OnPoint Radio (NPR) today.
There was a profile of him in the New York Times Magazine which is worth reading: Batteries Not Included.
Abassi is compelling and I think GM and Chrysler imploding coupled our current economic situation in the US presents a window of opportunity for a bold plan like Better Place.
I really hope he gets the success this deserves – it makes a huge amount of sense.
From a marketing perspective, the whole operation and brand needs to be seen as something to be part of, and he certainly seems to be starting that now.
Thanks for posting Richard!
Jon: Whether his particular plan works is less the point. The idea is to have an all encompassing plan that not only includes the car but the infrastructure to keep it going. I don’t see GM or anyone else thinking on this scale.
I think this guy should take over a parted out GM and use the relevant pieces to do his plan here. Wishful thinking.
Here’s a video of their battery switching process. Looks great to me.
http://www.youtube.com/watch?v=KKA4GhVn0a4