For Wired, a Revival Lacks Ads

The magazine was started in 1993 to herald the digital revolution, and, caught up in dot-com frenzy, Condé Nast bought it in 1998 (though, perhaps missing the point, the company neglected to buy the Web site for another eight years). Mr. Anderson, who took over in 2001, expanded Wired’s coverage from fringe technology to daily-life technology.

I’ve been getting the magazine since its founding and this year I’m letting it go. WIRED has turned into a collection of self-absorbed stories about a culture that seems like an odd hybrid of Wall Street excess with MIT Media lab geekness interlaced with ads for cars and watches that cost more than my house.

I liked the spirit of the original magazine and even though I had a hard time reading it (it was like reading a color blindness test at times) it made some sense. Anderson may be a guru but that doesn’t make a magazine. End of an era (for me).

[via Gary Sharp]