With the Push of the iPad, a Photograph Goes Global

Pyramid Lake (at Night), a 2004 photo by Richard Misrach is one of the included desktop photos on the iPad and it was used during the iPad introduction event. It’s a spectacular image and no doubt Apple went through many to get to this one. Congratulations Richard.

According to the photographer, this is the first time he has licensed an image for commercial use in his 40-year career–a deal he agreed to because he’s a fan of the company. ‘What’s funny is that for years I actually used the photo as my own screensaver,” Misrach says. “So I guess they know what they’re doing.”