All about EPUB, the ebook standard for Apple’s iBookstore
Monday, February 1st, 2010
All about EPUB, the ebook standard for Apple’s iBookstore
[EPUB is] a free and open standard format created by the International Digital Publishing Forum (IDPF), and it’s designed for reflowable content that can be optimized to whatever device is being used to read a book file. The IDPF has championed EPUB as a single format that can be used by publishers and conversion houses, as well as for distribution and sale of electronic books.
[via Derek Powazek]

Interesting hopefully they will open it up to independent publishers. I am exited about this. it seems like if it is not to hard to publish a book it would be a good option.