This is a brilliant Apple ad. The ad is called “Misunderstood” no doubt because these days there’s a lot of concern about everyone checking their iPhones every minute (like this young man seems to be doing) instead of being in the moment with family and friends. What he’s doing is making short video clips of his family and shows them with AirPlay on the TV at the end. Great title. Great piece.

3 thoughts on “Misunderstood

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