I watched various Apple folks present the keynote at the Apple World Wide Developers Conference today and I have to say, I got really excited and was cheering like many do watching sports games.
You can watch it here: WWDC. June 10, 2013.
I wasn’t really looking for new stuff, I was looking to see how Apple was going to refine and enhance the things they already have out there.
Mac OS X (Mavericks) looks fantastic with lots of integration with life outside of one’s computer (namely, one’s other Apple devices). But, little things like tabbed Finder windows and tags at the system level look extremely useful to me. Maps is now an app on the Mac with easy syncing to iPhone and/or iPad and something that I’m very much looking forward to is iCloud Keychain: passwords and logins are shared between all devices immediately and automatically. Oh, and iBook is now an app on the Mac. Yes!
iOS 7 looks great to me and while the new flatter look isn’t necessarily my cup of tea, the integration of the design throughout the OS and standard apps is apparent. A lot of thinking went into the small stuff and these kinds of things won’t be apparent until we get our hands on it. I noticed and particularly liked the new Photos app. Very nice update to an app that was in sore need of one.
I particularly liked the demo of iWork for iCloud: Open or create iWork documents (Pages, Numbers, Keynote) in a browser window on iCloud and share them easily with all your devices. Even work on the document on a machine running Windows 8 in IE. Very cool.
I’m a fan of Pandora so iTunes Radio looks great to me and it will integrate well with my existing iTunes library. I doubt I’ll leave Pandora over it but I see no reason they can’t coexist.
The new Mac Pro looks fantastic, especially its size (when compared with the existing Mac Pro). Note: It’s small. I have no use for it myself being a MacBook Pro kinda guy but I have friends who are drooling over this thing. And, one of its nice new “attributes” is that it’s assembled in the USA. I hope Apple sells a ton of them.
There’s an upgrade to the MacBook Air which looks great and a redesign and upgrade to Apple’s wireless router: AirPort Extreme and router/backup device, Time Capsule. The new AirPort Extreme appeals to me as it has a smaller footprint, is taller and has better (and faster) coverage. I’ll probably be getting one.
I have to say, I loved today’s announcements and while Wall Street seems to have been disappointed, I’m done thinking that there’s any coincidence between AAPL and Apple, Inc. I’m a user first, an investor second and as a user, I’m totally psyched.