I really like Tim Cook’s style, I think he did extremely well in this new role. No doubt the pressure was on. I loved his pauses to underscore some of this points. He’s not Steve Jobs and that’s just fine.
Today Apple released the new iPhone 4S which looks similar to the iPhone 4 on the outside but has a new processor, antennae, and more. It will be running the new iOS 5 which will also run on iPhone 4s and 3GS models.
I didn’t see or track today’s big announcement from Tim Cook at Apple but it seems to me that the new iPhone 4S’s power will be essential for running the Siri Assistant. I can’t wait to use Siri, it looks fantastic.
Note that Siri isn’t just about control, it also does dictation. This is extremely meaningful to the disabilities community as well as those of us who find the iPhone’s on screen keyboard tough. I can’t wait for Siri to move onto the iPad and Mac OSX.
Apple has been thinking about virtual assistants for years. Some of you may remember their mock up called Knowledge Navigator that included a visual person in the form of a guy with a bow tie. That bow tie guy is an assistant who understands natural language and figures stuff out.
We’re starting down that path with this new assistant.
Apple is using speech to text technology from Nuance Siri to power Assistant. Here’s Siri’s demo I posted about earlier. Apple’s assistant technology will be built into iOS 5.
My guess is this kind of assistant will be part of all Apple products at some point.
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This is a very big deal. Amazon is really on to something here.