My friends Mamen Saura, Gary Sharp and I have put together a photo magazine of our work using MagCloud, a new publishing service. The process has been fantastic and I’m sure we’ll not only continue this magazine but we’ll also be using MagCloud for other things as well.
Here’s the magazine: Wabi Sabi, Issue 1. Feel free to browse, follow and if you like it, buy it online.
Here’s more on how MagCloud works.
We used Apple’s Pages application to do the page layout and create the PDF that we sent up to MagCloud. They allow instant proofing and then use their HP Indigo printers to print magazines on demand. No more printing 1000 magazines to save money, anyone can order a single issue of this or any other MagCoud magazine at any time, everything is printed on demand.
I’ve got a pile of over 20 magazines by a variety of both amateur and professional publishers, all using the MagCloud publishing service. Some of them are great, some are less than great but all are interesting and all are easy to browse online to see what one is getting.
The printing cost is .20 a page which for our 36 page magazine is $7.20. We marked the magazine up $2.80 to make it an even $10. Shipping cost for first class USPS is $1.40 which is excellent. The magazine comes wrapped in plastic in perfect condition.
The great thing about this process is, the author/publisher can make changes to the issue at any time. If you decide one of the images is too dark or light, adjust the image in your photo editor, export a copy, drag it into Pages, make a new PDF and upload it replacing what was there. This is all transparent to buyers. We’ve made numerous proofs in the process of working on this first issue.
A few tips for those interested in trying this service:
It seems the printing is consistently on the dark side so you should definitely order a proof before making your magazine public (if you even plan to make it public). We went through two proofs lightening various images each time until we felt we had it right. MagCloud is still in beta and they say they will have a printing profile author/publishers can download and install to soft proof before uploading but until then, be aware.
MagCloud has templates you can download at no cost, here they are. These templates are a starting point and will take some adjustment in the proofing process to get right. Just be patient, they’re close to perfect as they are.
I would be very interested in hearing from you if you’ve tried this service or have questions about our first use of it. And, if you’ve got questions about our magazine please feel free to ask.